Alcohol and Other Drug Prevention and Educational Services

Do It 4 You Social Norms Campaign

Student Wellness Services developed an alcohol and other drug social norms campaign based on data from the UNI National College Health Assessment. The data shows that many UNI students greatly overestimate the amount of high-risk drinking that occurs at UNI. Contrary to this belief, our data shows that many UNI students are making responsible and healthy choices related to alcohol. 

We are seeking to provide students with an accurate picture of alcohol use on campus in effort to influence healthy behaviors and reduce substance abuse at UNI. For questions or to learn more about the campaign, email   

1 in 3 UNI students choose not to drink      The majority of Panthers consumed 4 or fewer drinks the last time they drank alcohol 

8 out of 10 UNI students eat before and/or during drinking      9 out of 10 UNI students stay with the same group of friends the entire time they are drinking